A domain name like http://www.your-domain-name.co.za
is a website address that people will use to find you on the internet. Domain names are used as an address to locate businesses, organizations, or other entities on the Internet.
The domain name is the foundation of your website (http://www.your-domain-name.co.za)
as well as your email address (firstname.lastname@example.org), using a well thought up domain name allows your customers to identify and remember you more easily on the Web.
A great benefit of using your own domain name is that regardless of how many times you change your website hosting provider, your Email and website address will always remain the same.