BlackBrick Hotels
BlackBrick is a network of aparthotels and hospitality properties focused on blending the convenience of long-term stays with hotel-level services, designed for global citizens who live and work across cities. With multiple properties in prime urban areas such as Sandton and Cape Town, BlackBrick needed a digital presence that exemplifies sophistication, supports direct booking, and scales as their portfolio grows.
Their challenge: their existing web presence lacked unified branding, direct booking capabilities, and performance consistency. They needed a solution that not only presents their offerings beautifully but also functions as a revenue driver, integrating bookings directly and minimizing reliance on third-party platforms.
BlackBrick Hotels: Amplifying Hospitality with Seamless Digital Solutions
Customer Experience
Direct Hotel Booking Integration
Website Hosting & Ongoing Maintenence
Our Approach & Solutions
Web Design & Development
We designed a clean, modern, and responsive website that reflects BlackBrick’s upscale brand and fluid “live, work, stay” ethos. The site structure was optimized for easy navigation between property listings, amenities, booking information, and investor sections. Visual storytelling — via high-quality images, property showcases, and user flows helps communicate the lifestyle and value proposition of each location.
Customer Experience Strategy
We mapped user journeys from discovery to booking and beyond. Whether potential guests are browsing property features, comparing locations, or accessing booking tools, their paths are designed to be intuitive, persuasive, and frictionless. Content, calls-to-action, and visuals are aligned to guide users toward booking directly.
Direct Booking Integration
To enable BlackBrick to capture bookings without relying on third-party OTAs, we integrated a direct booking engine. This system supports real-time availability, property selection, rate variations, and secure payment processing. It helps BlackBrick improve margins, reduce dependency on intermediaries, and maintain control over guest relationships.
Hosting & Ongoing Maintenance
We host BlackBrick’s site on high-performance infrastructure and manage uptime, updates, backups, and security. Our maintenance services ensure that the site remains fast, secure, and adaptable as more properties or features are added over time. We also support content updates for property additions, seasonal offers, and promotional campaigns.
