Studio 88 Mix On The Move
In collaboration with Studio 88 and Soul Candi, Mix on the Move: Next Gen is a nationwide competition that gives emerging DJs and music producers a platform to shine. Artists submit their tracks, the public votes, and the winner gets prizes including cash, mentorship, studio time, and more. The campaign is built around music discovery, fan engagement, and community momentum.
With the digital competition as the core, the website needed to support not just showcasing entries but secure file uploads, public voting, and social amplification to drive participation and awareness.
Giving South Africa’s Next Musical Stars a Digital Stage: From Demo to Vote
Customer Experience
Custom Music Demo System
Competition Voting System
Competition Social Campaign
Our Approach & Solutions
Web Design & Development
We designed a visually bold, energetic site that matches the tone of the competition, fresh, dynamic, and music-forward. The UI communicates movement, creativity, and competitive excitement, while the site structure supports high volumes of submissions and traffic during voting periods.
Customer Experience Mapping
We mapped each user journey: from entry submission, to share & vote, to final result. Every step is optimized for clarity and ease: define your artist persona, upload a track, share your entry, encourage voter support, and track results. The experience was built to minimize friction and maximize fan engagement.
Custom Music Demo Upload System
We built a custom backend system allowing artists to register, upload their MP3 demo (with constraints like file type, duration), and provide their metadata (artist name, track title, cover image, social handles). The system validates input, stores securely, and flags entries to the judging panel.
Competition Voting System
Once finalists are selected, the public can vote for their favorite entries. We created a voting engine that ensures each user’s vote is counted uniquely (e.g. via email or user verification), prevents fraud, logs results, and displays live tallies where appropriate. The timeline of voting was built into the system
Competition Social Campaign Integration
We supported the site with social campaign features shareable entry links, social media assets, embedded social calls-to-action, and integration into campaign timelines. Artists’ submissions become content for social amplification, helping drive traffic, votes, and awareness.
