The Ivy Garden
As Bedfordview’s premier lifestyle and dining destination, The Ivy Garden blends Afro-Asian cuisine, elevated mixology, and a vibrant social scene beneath the Joburg skyline. The Bigger Pixel was commissioned to craft a digital experience that captures the venue’s sophistication, from its lush, urban aesthetic to its curated menus and nightlife energy. The result is a sleek, immersive website that embodies The Ivy’s essence: refined, modern, and unmistakably alive, positioning it as Johannesburg’s go-to destination for fine dining, sundowners, and unforgettable evenings.
Translating The Ivy Garden’s Lifestyle Aesthetic into a Refined Online Experience
Customer Experience
Custom Online Reservations System
Website Hosting & Ongoing Maintenence
Approach & Solutions
Web Design & Development
We crafted a visually lush, responsive website that balances elegance with modern usability. The design uses rich photography, textured overlays, premium typography, and a tonal color palette to evoke the restaurant’s mood. Layouts are intentional: hero visuals, sectional storytelling, menu previews, event highlight areas — all leading users deeper into the narrative.
Customer Experience Strategy
To mirror the real-world flow of an evening at Ivy, we mapped user journeys: arriving at the site, browsing ambiance & menu, discovering events, booking a table, or contacting. Each click is designed to guide, intrigue, and assist. Navigation is streamlined, CTAs are clear, and the content hierarchy ensures users find what they seek without losing the feel.
Custom Online Reservation System
We built and integrated a bespoke reservation engine so guests can book effortlessly. The system handles table availability, time slots, guest capacity, reservation confirmations, and backend management for the team. It ensures that the online booking experience is secure, fast, and reflective of the on-site experience.
Hosting & Ongoing Maintenance
To match the quality of the front-end experience, the backend needed to be rock solid. We host Ivy Garden’s site on fast, resilient infrastructure, manage updates, security patches, backups, and performance tuning. As new events, menus, or seasons come, the site evolves without downtime or friction.
