Artistry
Artistry is the brainchild of award‑winning musician J’Something, in collaboration with hospitality innovator BlackBrick, to create a cultural destination in Sandton. Their vision: a three-level venue combining dining, live performance, and nightlife rooftop restaurant, theatre, and lounge bar.
They approached The Bigger Pixel to craft a digital experience that reflects their immersive brand, handles high traffic booking demands, and fosters long-term engagement with guests. The challenges included translating their layered physical experience into an intuitive web flow, building a robust ticketing system, and implementing features that encourage repeat visits.
Capturing Artistry’s Rhythm, Flavor, and Energy in a Fully Custom Web Experience
Customer Experience
Custom Event Ticketing System
Customer Loyalty Program
Website Hosting & Ongoing Maintenence
Dineplan Reservations Integration
Our Approach & Solutions
Design & Development
We created a responsive, mobile-forward WordPress site that reflects the aesthetic and narrative of Artistry’s multi-level experience. The design blends elegance, cultural flair, and modern interaction giving users a preview of the journey: dining, theatre, after-party.
Customer Experience
To mirror their physical guest journey, we mapped flows for discovering the rooftop, theatre shows, and after-party lounge. We designed intuitive navigation so users could easily move from dining menus to event calendars to booking pages all while staying anchored in the narrative and brand identity.
Custom Event Ticketing System
We built a secure, custom ticketing engine integrated into the site. It handles seating selection, ticket categories (general, VIP, etc.), and inventory management so Artistry can offer events, theatre shows, and special nights seamlessly.
Customer Loyalty Program
To deepen engagement, we developed a loyalty module tied to bookings and consumption. Guests earn rewards or perks for attending events or returning. The system ties into backend user accounts so Artistry can nurture relationships and promote exclusives to loyal patrons.
