Mi Casa
Friendship Cruise
Friendship Cruise is a musical voyage concept by Mi Casa, designed to bring fans, artists, and culture together on a curated sea-bound experience. The event blends music, community, and immersive entertainment. The digital presence needed to match the excitement and logistics behind the experience — enabling ticketing, event information, storytelling, and updates. MSC Cruises South Africa
As organizer, Mi Casa required a website that could handle event promotion, information dissemination, and engagement, while offering stability during traffic peaks (pre-launch, ticket drops, announcements).
Charting a Musical Voyage: Where Mi Casa Meets the Sea in Digital Form
Customer Experience strategy
Website Hosting & Ongoing Maintenence
Approach & Solutions
Web Design & Development
We built a responsive, bold, experience-driven site that captures the energy of the cruise. The design emphasizes visuals of sea, music, gatherings, and creates an immersive introduction to the event journey. Navigation was designed to make ticketing, event schedules, and information easily accessible.
Customer Experience & Flow
We mapped out user journeys — from discovering the cruise concept, browsing line-ups, checking itineraries, to ticket purchase and updates. Each path is optimized to reduce friction, clarify details, and inspire action.
Hosting & Ongoing Maintenance
Because success depends on uptime and performance during peaks, we manage hosting, updates, security, and scaling to ensure the site remains fast and stable through announcements, traffic surges, and booking periods.
