Soul Candi Records
With over 15 years of partnership between The Bigger Pixel and Soul Candi, we’ve helped bring one of South Africa’s leading music brands into the digital age. Soul Candi is more than a label, it’s a cultural institution. What began as a small record store in Johannesburg has evolved into a multifaceted music platform, showcasing artists, launching new releases, facilitating bookings, accepting demos, and selling branded merchandise.
Soul Candi’s website is its digital heartbeat, a platform where music, culture, and commerce intersect. Fans come to browse new releases, submit demos, explore artist rosters, book talent, and snag exclusive merchandise. The site guides them through a seamless journey from discovery to purchase, all while conveying Soul Candi’s heritage, energy, and musical identity.
From Record Store Roots to Online Powerhouse: Soul Candi’s Digital Journey
Customer Experience
Website Hosting & Ongoing Maintenence
What We Do for Soul Candi
Web Design & Development
We created a site that’s as dynamic as Soul Candi’s legacy. The design balances bold visuals with user-centric navigation, making it easy for fans to explore releases, artists, merch, and bookings without friction. Every page from artist profiles to release archives is thoughtfully structured for clarity and engagement.
Customer Experience
We mapped and optimized user flows across all key interactions: browsing releases, submitting demos, booking artists, and shopping merch. We ensure each path feels intuitive and satisfying — minimizing steps, eliminating confusion, and guiding visitors toward action. Whether a fan wants to stream a new drop, submit their own music, or order merchandise, the journey is smooth and inviting.
Hosting & Ongoing Maintenance
Because the Soul Candi brand has scale and evolving needs, we manage hosting, updates, security, and performance continuously. From handling traffic peaks around major releases to maintaining uptime and backing up content, we provide the technical foundation that keeps the site stable, fast, and safe.
